When You’re Out to Beat The World You Wear All Stars

  • 0
1968 Converse All Star Vintage Sneaker Advertisement for the Olympics

When You’re Out to Beat The World You Wear All Stars

Sneaker advertisements are one of my favorite things because it’s the combination of sneakers and great story telling in its purest form. Even before Twitter imposed 140 character limits on our lives, the challenge of getting your message across in a concise and comprehensive way was the goal for advertising and marketing professionals trying to grab someone’s attention through a print ad. Over time, commercials have become more powerful, design has become more capable, and marketing as become more about entertainment but some elements of advertising and marketing still stand the test of time.

This Converse advertisement is from 1968 prior to the Mexico Olympics that Tommie Smith and John Carlos made their famous medal ceremony stand. It’s one of those ads that can stand the test of time for a couple of reasons.

1968 Converse All Star Vintage Sneaker Advertisement for the Olympics

First, this Converse ad captures emotion everyone can relate too. As the 2014 Winter Olympics get closer, we as people, begin to take pride in our countries, and for those two weeks of competition, we’re all as American as apple pie and cheering on our fellow countrymen as they represent us in their Red, White and Blue. Until the Olympics no longer exist, this emotion will always be relevant because even between the two year Olympic cycles, we’re all out to beat the world in some way or another.

Second, the imagery is instantly recognizable. Whether you’re a sneakerhead, collector, afraid of being labeled either of the prior, a teenager, a mid-life crisiser (I made that up but I’m not apologing), or a retiree and this is your 50th Olympic Games experience, the Olympic Rings are iconic and easily interpreted even without their colors.

Modern day advertisements for sneakers have become so focused on the niche market the shoe is designed for that they’ve lost the widespread appeal this sneaker ad has. Today’s consumer cares more about supporting a brand than a country and a superstar over a team. Chucks might not be made in the USA like they were back then but the Converse name and the All Star itself represent Americana and a sense of pride that has been almost completely diluted over time. Looking back at an advertisement like this strips out the bells and whistles, celebrity endorsement, 1231230123 frame-per-second all hopped up on Mountain Dew Youtube video approach and gives a true sense of the basics, of what works, whether it’s 1968 in Mexico City or 2014 in Sochi.

 


  • 0

People are crazy…

…but you can’t tell me this doesn’t look fun.

via PONY


  • 0
Vintage Nike Air Carnivore Advertisement From 1993

Nike Air Carnivore Original 1993 Advertisement

I have been slightly obsessed with old school advertisements for a long time. Since most of my life revolves around the footwear industry, many of my favorites from back in the day also come from the shoes that I once wished for as a kid.

Since I have been considering picking up the wild and crazy Nike Air Carnivore that recently was brought back for the first time since 1993, I thought a little digging into the digital collection was in order, to show what had me salivating over these atrocities as a youngster.

The ad seems to still work as it has me wanting to pick up the retros even more now.

Vintage Nike Air Carnivore Advertisement From 1993


  • 1

Reebok The Pump Returns

Reebok bringing back “The Pump” original is long overdue. Many of us that have been into sneakers for years, all but pray for the days when the marketing teams at Nike and Reebok went “no holds barred” against each other. Back when you could see Richard Chang Pump Up, and Air Out, literally. The first of the new commercials to hit the web is the above “Reebok Pump Beat.” Although the idea behind the commercial is nothing new, for me it’s exciting to see Reebok coming back with a little reminiscent advertising. Hopefully this will heat up the competition between footwear brands, because we all win when the companies push each other to make better products and lower their prices at the same time.

Let’s face it, Nike and the Air Jordan Brand has really dominated for a number of years now, with that has come an incredible drop in quality from the Swoosh. With the exception of the basketball signature lines like Kobe Bryant, LeBron James, and Chris Paul, and the new Trainer 1, most of the materials have taken a significant nose dive from the mid 90’s. It may be more profitable, but it’s not what got them to where they are.

As for Reebok, the history of their lineup is vast, and most of the OG sneakerheads would agree, a goldmine waiting to be retroed. The Pump celebrates it’s 20 year anniversary this year, a technology that 20 years ago was so successful, even Nike quickly dropped the thought of competing (Air Command Force). I’d love to see Reebok step it up with the aggressive marketing again, every commercial was filled with “zingers” towards an athlete signed to Nike or the kicks they wore. Competition is key to success, and as of right now there is very little in the industry. Most companies, like Reebok, are hanging on to their brands in other avenues besides sneakers. There is no shortage of fans, sneakerheads, or aspiring designers, so hopefully this 20 year anniversary can Pump up the competition.

I grabbed a handful of my favorite Reebok commercials from back in the day for after the break. Including the ad for the Original Pump with Danny Ainge, Byron Scott, Dominique Wilkins etc. Do you think they were actually worried someone was gonna intentionally kick the release valve on their Pumps?

“Read More”