I found this Tweet interesting considering we started a big White on White campaign not long ago. Coincidence?
Last week we saw a big jump in all white classic footwear: AF1, Princess. Classic Leather, Cortez. Looks like that prediction is working — Matt Powell (@mattSOS) March 12, 2014
Fast Company – How Reebok Became The Brand For Crossfit Junkies: “Reebok is embracing the delta because the brand is currently not at the top of people’s minds like the two other big brands in the market.” It hurts me that Reebok is so reactionary and never proactive. At least I have my Iversons…
Bloomberg – Does Foot Locker Have Too Many Nikes?: That’s the billion dollar question. Most people think that retailers like Foot Locker have a choice in how much or what they buy. When it comes to Nike, that couldn’t be further from the truth. Nike tells retailers what to buy, how much to buy, how to promote it, and when it can go on sale. The sneaker industry has never been bigger but retailers have never had less control over how they sell Nikes. Too much? Maybe so. But if a retailer’s product is 70-80% Nike, they are never going to risk losing it.
Bottom line, Nike is an incredible business. Keyword: BUSINESS. Keyword: BUSINESS. If it was an issue, Nike would do some “Retail Correcting”. Strictly business.
Econsultancy – How Converse Uses Social Media: Interesting stuff. Not really sure Converse ever connects with the people I follow or follow me but in my opinion their social challenges are a result of the blanket approach. Nothing is special about treating everyone the same. But then again, maybe that works because we all wear Chucks at some point or another.
Reebok – Reebok Skyscraper Forever: Obviously the video below makes you want a pair of these shoes, right ladies?
The business of athletic footwear, aka the sneaker business, was a $22 billion industry in 2013. To say I am I enjoy the business of sneakers would be an incredible under statement. I’m invested in it in every sense of the word because it fascinates me beyond most things in life. This week of Weekly Overdose, where I recap some of the stories regarding the sneaker industry, the often unspoken women’s business of sneakers, Nike and UA making moves, and whether or not signature sneakers still matter, are just a few of the subjects I touch on. Feel free to share your thoughts in the comment section.
Fool – Under Armour Works To Bring In More Female Athletes: I think this is a great move by UA. Women’s business is a huge opportunity for anyone in the business but it’s not something you can jump right into. UA getting more deeply involved in the women’s business through a sport that is far from main stream is intriguing.
Sole Collector – adidas is Suing Under Armour: Apparently the Director of Innovation and Research at UA was formerly at adidas and they think he took some insider knowledge with him to UA’s new Armour39 development. With digital wearables being a huge part of the future, this could really be bigger deal than people realize.
SmartBlogs – Zappos and Great Culture: It’s no secret Zappos is one of the best companies to work for. Nothing is more important than culture in the workplace in this day. The internet allows the talented and hardworking people in the world to demand an enjoyable workplace and this story dives a little deeper into life at Zappos.
Sole Collector – What is the Next Big Silhouette?: Nick Schonberger asked me to be a part of this a few weeks back and I finally had the chance to read it. To me, it’s the adidas Rose 5 that I am most excited about and you can read more thoughts on SC.
Fool – Is Nike Destined for Greatness?: Most people are aware of how successful Nike is but if you really want to look at the business side of Nike and where its headed, this is a great read. Also, if you look at the chart, the debt to equity spike in early 2013 is really interesting.
Let me know if there are other sneaker business stories you found interesting or share your thoughts on the above articles in the comments below.