Sneakers have become one of the most important things in my life. When I was young, I obsessed over them because I couldn’t get them and I thought they made other kids cool. I quickly realized growing up that it is never the sneakers that make a person cool, no matter how much Nike says ‘It’s gotta be the shoes‘ or Reebok says to ‘Pump up and Air out‘. That said, my obsession for sneakers that began with drawing concepts with my brothers over 3 decades ago, has turned into something that provides me a way to make a living now, so the significance of them in my life has become important on a much different level.
How to Get Millions of Retweets
If only Bradley’s arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 Easy! Get Samsung and the Oscars to sponsor you and be as funny as Ellen. Since for most of us that’s not possible, you have to be a little more creative in how you get retweets. … Read more
Taking the Hashtag Too Far
Between Twitter and Instagram (among a list of others), the hashtag (#) has become a big part of social media and how we interact on a daily basis. Many of my daily conversations on BBM or through text messaging are littered with the usage of the hashtag, mostly for comical purposes but it’s interesting to … Read more
adidas, Nike, The Need For Attention and Competition
Image courtesy of ESPN Chicago Recently there has been a lot of animosity between supporters of adidas and supporters of Nike in the sneaker community. With Derrick Rose’s recent injury, followed shortly after by Iman Shumpert, it was as if supporters and employees of The Swoosh were handed a bottle of lighter fluid while sitting … Read more
Between the Tweets
[blackbirdpie url=”https://twitter.com/#!/Zen_Moments/status/198918548247166977″] I follow a lot of people on Twitter and filtering through the negativity to find something positive can be quite challenging at times. Not that the people I follow are bad in any way, it’s just a form of venting and I can understand that. We all have our bad days but it … Read more
Social Media Side Effects: Cloudy Vision on A Clear Day
Seeing things from someone else’s perspective is probably the one single thing that is challenging to all people. Everyone, myself included, probably thinks they are able to see things from another’s point of view. I’d say that most people are capable of seeing another’s perspective with an asterisk. The asterisk meaning, as long as there … Read more
My Five Day Social Media Vacation
With a job that requires me to be online what seems to be 24-7 (the emails usually begin around 5 am and end around 1 am), it’s become a necessity for me to take occasional “social media vacations.” Since my BlackBerry always keeps me connected to a constant flow of emails, sometimes this is way … Read more
Free Kicks for Sneakerheads on Twitter?

From musical references to most recently being the subject of MTV’s coverage of the Video Music Awards (VMA), Twitter has changed what “news” is. Everything is real-time, what people are buzzing about now, but from a sneaker addict perspective, the sneaker culture has seen some of the greatest benefits from “tweeting.” Personally, I had a great experience thanks to Adidas’ use of Twitter, but beyond that, there is so much more for sneaker lovers on Twitter.
The hype around upcoming releases is what fuels sales numbers, and also helps determine what shoes actually make it from a sample pair, into a production model. Twitter has taken that to a whole new level. Celebrity sneakerheads seem to enjoy showing off their latest pick-up as much as the rest of us. Although many, like Wale, seem to have the hottest upcoming release months in advance, a few others have been jumping in on the action lately in even more creative ways.